About – Vision

Through my approach institutes and companies benefit a lot from a well thought over visual style, underlining the core values. My design management vision is all over and integrated. Together with the clients I will not only focus on design: content, policy, finance and marketing are important strongholds as well. By putting the content and the content-based visual guidelines first, I take care designers are working under one direction. Thus, their input is supporting your organisation. For me good design is not an aim in itself but an extension of your strategy and vision. Visual style is chained to all expressions of an organisation, like printed and digital media, products and interior decoration and these always are an expression of the core values.