Clients – Van Gogh Museum – Corporate identity

As design manager at the Van Gogh Museum I was responsible for the development of the new corporate identity. The directors and heads of departments gave their input and Total Design was selected to develop the corporate identity. My design management approach led to an increased turnover and substantially reduced costs. By reducing the number of external designers through the selection of only one design agency, and by making clear agreements on financial and legal issues, a lot of money was saved.

"With the new corporate identity we have broadened and deepened our story, adding new elements. This is how we pass on Van Gogh’s legacy to new generations, so that his inspiration lives on."

Axel Rüger, Director of the Van Gogh Museum