Vision – Approach

To make design an integrated element of your organisation I focus on your mission, vision and core values. Visual building blocks are then distilled from these. I develop design briefs, which contain all substantive, organisational and financial aspects. The results of this process are carefully documented. With each following design step this documentation provides the shared frame of reference. Therefore the visual identity and product lines are always unambiguous, while great flexibility is maintained at the same time.

van gogh museum